We help companies create experiences users trust and enjoy.

Technology is evolving more rapidly than ever, so we focus on the way the mind works to ensure innovative products address your business goals and your user’s deeply-rooted cognitive, behavioral, and emotional needs.

Services

It all begins with your users. We talk to them to develop a deep understanding of their needs; how they behave, how they think, and what they feel. We work with you to identify the underlying issues that drive their pain and use this knowledge to articulate a meaningful UX vision for your product. Together, we ideate at a high level to unleash powerful and relevant solution ideas that truly address your user and business goals.

User research

Thoughtful research to help you understand how your users think, behave, and feel and to inform product decisions.


Conceptual design

High-level ideation to reveal solutions that truly align with how your users experience your product to reach their goals.


Interface design

Optimization of your product’s styles, voice, features, and flows to ensure the user’s experience is both efficient and delightful.

Areas of expertise

For ten years, we’ve been working with young start-ups and large companies in the B2B and B2C spaces to improve the experience of users in the following industries.

Education

Tech & IT

Analytics

Climate Tech

Supply chain

ML & AI

MedTech

eCommerce

Our team

We’re small, but we’re experienced and dedicated. Integrated into your team, we bring years of experience conducting user research, creating impactful experiences, and driving the (re)design of new and existing digital products.

Sebastien Primout

Lead Designer

LinkedIn

Deepika Joshi

Lead Researcher

LinkedIn

Contact us

Are you struggling to understand why your users aren’t satisfied or why your product isn’t succeeding as you want it to? Send us a message to schedule a time to discuss your goals, your concerns, and how our approach may help unblock your team.

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